How Aaron Design Studio increased this digital health app's usage by 53%
MedFlyt — a digital home health care platform — helps dozens of New York agencies and over 100,000 caregivers provide patients with better care every day. MedFlyt’s revolutionary technology allows providers to spend less time on technical tasks and more time improving their patients’ health.
Users didn’t know what they were supposed to do
MedFlyt’s UX was confusing and dated. Their bootstrap template was good enough for their first few months, but they knew they’d soon be left behind if they didn’t bring their design up to speed.
They wanted to increase app usage, fast — and they quickly realized they needed to invest in a sleek interface that resonated with both users and investors. They set out to find an expert.
After interviewing at least 10 candidates, MedFlyt’s Head of Product hit upon Aaron. Immediately, he felt confident Aaron would be able to jump on board quickly, grasp their concept, and provide a beautiful and eminently usable end product.
Dive right in, no delays
Aaron understood MedFlyt’s needs: they wanted to improve their existing product, not overhaul and redesign it from scratch. He dove right in.
The primary goal was to improve usability. He worked closely with MedFlyt’s Head of Product to understand exactly where users were getting lost. Aaron found creative workarounds at each stage and created a crystal clear flow that moved users from point A to B to C in a seamless, streamlined manner.
The secondary goal was to create a modern, well-designed interface. Here, too, Aaron took the time to assess the existing design and pinpoint the problematic elements. He created a new look for the product’s site and app that would position MedFlyt as an industry leader and give them an edge over the competition.
MedFlyt was so blown away by the user feedback and steadily-growing customer base that a few months later, they re-hired Aaron to redesign their entire app. And it didn’t stop there! To date, Aaron and MedFlyt have worked on 30-40 successful initiatives together.
A 53% increase in mobile app use and an average 4.8 star rating from over 5,400 UX-happy users
I was so impressed with Aaron’s work, I offered him a full-time position for 6 months.
Head of Product, MedFlyt
“Working with Aaron is
a no-brainer”
Before working with Aaron, our users were confused. Now, they understand the app and move through it in a streamlined way. After talking with 10 other professionals, and finally landing on Aaron, it was a no-brainer.