Question for you super-savvy SaaSers:
Why do some SaaS sites convert like hotcakes fresh off the griddle, while others generate as much interest as yesterday’s cold, burned (and mildly moldy) pancakes?
You might think the
high-converting sites are
...the most beautiful ones
But you’d be wrong. (Some ugly sites convert amazingly.)...the most expensive ones
But you’d still be wrong. (Some cheap, MVP sites are crushing it.)...the best-established ones
But you’d be wrong again. (Some rockstar SaaS newbies clearly missed that memo!)
The real secret behind high-converting
SaaS sites?
Ready? Don’t tell your mother-in-law.It’s… ROCKIN’ UX
Which means: how user-friendly, credible,
and navigable your site is.
Why the best sites
the prettiest sites
Great UX has nothing to do with beauty, cost, or brand recognition.It has everything to do with getting into your users’ heads, anticipating their journey, and leading them to action.According to Peter Morville, flawless UX means:
It means your users can get all the info they need when they visit your site
.EASILY.
Your website is the
gatekeeper of your product and
your profit !
It’s the first thing a user sees when they come to check you out.So excuse my French, but if your site UX sucks, you will scare users off faster than you can say “start our free trial...pleeeeease!”Some Revenue-popping (Non-sucky) Saas Sites I’ve Designed
Bad UX is great way to turn users
If they visit your site and...
- feel like they’re in a timewarp
- can’t find what they’re looking for
- aren’t sure what to do next
- get frustrated by mobile view
- don’t know how to sign up
BUT if your site is...
- Intuitive
- Usable
- Trust-inspiring
- Valuable
- Credible
- Easy to understand
- Effortless to navigate
Cuz get this
94 %
of peopledon't trust outdated websites
88 %
of online customersdeclare that they won’t return to a UX-unfriendly website
79 %
of usersthink overall site usability is of highest importance
95 %
of usersthink good UX pays off
1-Second
delayin loading time leads to a 7% reduction in conversions
Each
dollarspent on UX optimization generates a return of about 100 dollars!
More of this
Aaron Amir here.I’ve spent the past 12 years helping dozens of SaaS companies.- Increase their bottom line
- Reduce churn
- Attract users + Investors
- Sell companies
I’ll help you crush the heck out of it. Guaranteed.
From $0 to a top earning company
A 53% increase in mobile app use & average 4.8 star rating from over 5,400 UX-happy users
More case studies
Content-led design, always
I don’t take shortcuts. My design process is user-centric: I don’t touch design until I get to the kishkes of what makes your users tick.
Here’s what the full shebang looks like, though you’re welcome to hop on at whatever stage you’re at.
Research & Discover
Smart + beautiful SaaS sites always begin with gathering information.Initial Call
Business “bird's-eye view”
Additional discovery (if your product needs refining)
Design & Implement
Get pumped for a whole new level of design. Anything is possible (within reason)Copywriting sessions with your team or mine
Wireframes
Unique UI Style Guide
Prototype
Guided Development
Assess & Tweak
Make sure you’re hitting your goals. This is an integral (and unique!) part of our process.“UXQA” (Quality Assurance)
Wireframes
KPI Monitoring
Results-driven design tweaks
Website design that works hard for you
You get a fabulous SaaS site you know is working hard and delighting your users 24/7/365.FAQs
Why aren’t your prices listed?
As a boutique service, we don’t believe in one-size-fits-all pricing. Your project scope is unique — your pricing should be too. After a quick call, when I have a better gauge of your project, I’ll send you a proposal with a fixed price.
My product and industry are complex. How do I know you can deliver?
As a boutique service, we don’t believe in one-size-fits-all pricing. Your project scope is unique — your pricing should be too. After a quick call, when I have a better gauge of your project, I’ll send you a proposal with a fixed price.
How long can I expect each service to take?
As a boutique service, we don’t believe in one-size-fits-all pricing. Your project scope is unique — your pricing should be too. After a quick call, when I have a better gauge of your project, I’ll send you a proposal with a fixed price.
Why shouldn’t we just do it in-house? I mean, how hard can UX design be?
As a boutique service, we don’t believe in one-size-fits-all pricing. Your project scope is unique — your pricing should be too. After a quick call, when I have a better gauge of your project, I’ll send you a proposal with a fixed price.
Will you stick to our timeline?
As a boutique service, we don’t believe in one-size-fits-all pricing. Your project scope is unique — your pricing should be too. After a quick call, when I have a better gauge of your project, I’ll send you a proposal with a fixed price.